MARY ELLEN DUGGAN

The first music video created LIVE on TV. In one take, we made music history in front of 25 million people watching the GRAMMY’S.

Directed by Sophie Muller.

Directed by Andreas Nilsson

Directed by Diego Berakha

Directed by Dave Laden

Directed by Dave Laden

Directed by Patrick Daughters

Directed By Dave Laden

How do you hijack the GRAMMY's?

We created the first LIVE commercial on TV. A surprise 4-minute performance by Imagine Dragons during a full commercial pod, seamlessly integrating Target into the award show (without being a sponsor) and blurring the lines between programming and advertising.

Music's biggest night is about performances, not ads. So when Target asked us to make a bold cultural statement, we decided to give fans something they were guaranteed to love: #MoreMusic.

Director:
Jonas Åkerlund

Directed by Lance Accord

Directed by Dave Laden

To launch Taylor Swift's album 1989, Target created the first commercial that would be given away frame-by-frame to fans.

Director:            
Joseph Kahn

The Target LukeBox gave music fans their 15 seconds of fame.
Country star Luke Bryan wrote songs in real-time based on anything fans requested via Twitter.

To launch the country superstar's latest album "Kill The Lights", we created the Target "Lukebox". The ambitious real-time response campaign had fans requesting songs to the #LukeBox on Twitter. We'd filter and feed the requests to Luke and then work with him to write the music and lyrics. Our team worked tirelessly to edit the performance of the brand new songs back to the fans. All this was done in under 10 minutes for each song. Rinse and repeat.

Director:
Greg Brunkalla

Directed by Jeff Zwart

We created the first LIVE commercial on TV. A surprise 4-minute performance by Imagine Dragons during a full commercial pod, seamlessly integrating us into the award show and blurring the lines between programming and advertising.

Directed by Danny Clinch

We produced a campaign for Target highlighting their CRS efforts.

Directed by Lucy Walker

Directed by Patrick Daughters

Wonderful Pistachio  Launch Campaign.

Directed by Chris Smith

Directed by Errol Morris

This is a short film about Olla Rae Chicola, the Volunteers and the Guests at the Manna House in Alexandria, Louisiana. The Manna House affords anyone who is hungry a hot meal everyday of the year. It illustrates how a small town can work together to help the less fortunate.

Directed by Suzanne Hargrove